5 Before & After Effects of ESLs on Retail Operations
Traditional paper price tickets come with inefficiencies that many retailers don’t even realise—until they switch to Electronic Shelf Labels (ESLs).
This quick video explores the transformation that ESLs bring to store operations; you’ll notice that the effects are far broader than just saving time on price changes!
5 Before & After Effects of ESLs on Retail Store Operations:
Around 2 days to change price tickets for the monthly promotions catalogue ➜ Price updates appear in seconds!
Customers wait for assistance from staff ➜ Staff are free to assist customers.
Unsatisfied workforce as much time is spent on menial tasks ➜ Happy workforce utilising their expertise in the field.
Due to the time it takes for promotions to be implemented on the shelf, non-essential promotions are often suppressed ➜ With ESL, promotions can be implemented at the touch of a button, enabling more promotions in the calendar.
Price implementation is dependent on the availability of the workforce ➜ Price changes are always implemented on time, via instant or scheduled roll-outs.
For retailers, ESLs don’t just improve efficiency, they create a better shopping experience, happier staff and drive higher sales.
